UNIVERSAL PRODUCTION
BRANDING | STORYTELLING | ANIMATION
UNIVERSAL PRODUCTION STUDIO is a studio licensing original and precleared music for film, television, and interactive media.
How can we bring music to life in a way that captivates the audience?
Visualize the sound, interpret its energy, and introduce the latest release from
Universal Production Music with an animation that resonates.
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DESIGN and ANIMATION by CHAEWON KANG
IDEAS
WHERE I BLOOM
Dreamy flowers, not the ordinary ones. As you listen, imagine.
Where do your flowers bloom? What is your nature, your garden?
DESIGN DEVELOPMENT
The design integrates painterly illustrations for background landscapes, harmoniously complemented by 3D-rendered subjects and foregrounds. Through thoughtful use of color, shape language, and composition, we create a visually captivating and cohesive narrative.
SHAPE LANGUAGE
All creatures are intended to have some kind of star shape in their form.
This shape language introuduces a new, dreamy, imaginary world, distinct from originary.
COLOR TREATMENT
A blue monochrome color palette is used to create a sense of detachment from real-world nature, evoking a dream-like atmosphere. This deliberate choice not only emphasizes a surreal and serene aesthetic, but also establish a cohesive and calming visual identity.
ADDING DEPTH TO THE WORLD
The initial frames lacked depth because they were composed entirely of close-up scenes, resulting in a flat and less engaging visual experience.
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To address this, I began building layers and incorporating depth, adding dimensionality to the world and strengthened the visual hierarchy.
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These revisions were carefully structured to lead the viewer’s eye flow, creating a more dynamic and immersive composition, enhancing both narrative and aesthetic appeal.
BEFORE
AFTER
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ALBUM MOCK-UP
